Best Cruelty Free Whitening Toothpaste?
I have been a Tom’s of Maine fan since high school. I remember I was working at one of my first jobs, as a cashier at a natural foods store, and I was intrigued by the natural toothpaste. I loved the minty, but less extreme flavors (there’s no reason for toothpaste our mouthwash to shock you or burn your mouth!). I tried other natural brands, but quickly became hooked on what I think is the best cruelty free toothpaste out there.
Tom’s of Maine was founded in 1970, so they’ve been a resource for natural products for 47 years (before I was born!). Since then, Tom’s of Maine has come out with more flavors and types of toothpaste (along with mouthwash, floss, soap, body wash, etc.). You can get fluoride in your toothpaste or go fluoride-free – whatever floats your boat. I am partial to Luminous White whitening toothpaste, because why wouldn’t you want to get clean teeth and whiten at the same time?
Luminous White has natural ingredients that buff stains from the surface of your teeth without harming the enamel. Their claim is that you will see whiter teeth within two weeks (by removing surface stains vs regular fluoride toothpaste). If you have really deep brown stains, no toothpaste is going to help – see your dentist for that. But if you are like myself (and most people), Luminous White will help get those pearly whites even pearlier! Why not make your teeth whiter the natural way instead of relying on FaceTune or Photoshop?
Unlike some whitening products, Luminous White will not cause sensitivity or pain. You don’t have to worry about giving up cold drinks and ice because your teeth are sensitive. The mineral-derived ingredients (namely hydrated silica) scrub away stains, help prevent cavities and tartar build-up, and are safe to use every day. You can choose between two flavors: Clean Mint and Spearmint (I’ve always been a spearmint girl but they are both nice). The toothpaste is also vegan and gluten free.
Tom’s of Maine is a company that really does give back. They give 10% of their proceeds to human and environmental nonprofits and projects. Their packaging is recyclable, and they don’t use artificial colors, flavors, preservatives or fragrances in their products. They don’t test on animals or use ingredient suppliers that test on animals.
Luckily, Tom’s of Maine products are much easier to find than they were back when I was a kid. You can still find them at natural grocery stores like Whole Foods and Sprouts, or at larger retailers like Target, Walgreens, CVS, Rite Aid and Walmart.
If you want to win some prizes, make sure to stop by the Mambo Sprouts Twitter party with Tom’s of Maine on September 28th from 1 pm – 2 pm EST (10 am – 11 am PST). I’ll be there to chat about natural dental care, and I hope to see you! Be sure to follow @mybeautybunny @mambosprouts and @tomsofmaine on Twitter and use hashtag #MyPearlyWhites to follow along. See you there!
I really need to try this! I need a new whitening toothpaste.
I forgot you could recycle the tube. I’ll have to keep that in mind when I finish one. This new whitening one sounds like it would help so much.
I love Tom’s of Maine. I need to try this variety
I love Tom’s, they are such a reliable brand for natural products, it’s a name I trust! I’ll have to try this toothpaste, I’ve been considering a new White in toothpaste in lieu of anything more drastic (strips etc)
I could do with a gentle but whitening toothpaste that works! P.S. Your lipstick is PERFECTION <3
Recently just switched to their toothpaste and I got the orange labeled one ( total care ) and personally I love it. I’m trying to get through my old crest 3D white so i can pick this up ! I love their toothpaste it works really good. Thank you for doing this review !!
I really want to try this! I use whitening toothpaste but am trying to add more natural products into my beauty routine.
I should try their toothpaste again. The last time I did was a really long time ago and I thought it was kind of salty. I should give it a go again.
We always had a tube of Tom’s at my house growing up! Love their new modern look (and their body washes too.)
Oh yes I love their body washes!
We use Tom’s Of Maine in our home! My son loves it
I like Mint flavors. Is this paste really vegan and gluten-free? I never use this paste. Hope it would be best for women.
Tom’s toothpaste is best toothpaste and I have been using it for years. Never knew about this brand being cruelty free. Thanks for sharing.
Thank you for this!! I love having white teeth but have been wanting to try a cruelty free option. This helps a lot!
I just recently switched to their deodorant and love it. Will have to check their toothpaste out.
A really good toothpaste.
Thanks for joining us at the Tom’s of Maine #Mypearlywhites Twitter Party! We had a blast!
I love Tom’s! I haven’t tried many natural toothpastes, but theirs is the best tasting one I’ve ever tried. They might be the cheapest too although I can’t remember for sure.