What’s in that stuff?
When a couple of my cruelty-free beauty product owner friends, Lisa M. Rodgers and Kristin Fraser Cotte, began discussing ways to combat the misinformation and misconceptions floating around the cosmetics industry, something incredible and informative was created – Personal Care Truth. Personal Care Truth was developed to be a comprehensive, one-stop portal where consumers could find factual data about personal care products – from FDA regulations and legislation to specifics on ingredients and scientific data.
Personal Care Truth includes experts in the fields of personal care and cosmetics such as Paula Begoun (yep – the Cosmetics Cop!) to provide answers to consumers’ questions. The experts include researchers, chemists, writers, formulators, aromatherapists, and business leaders, among others. The vast knowledge and industry expertise these contributors provide enables Personal Care Truth to deliver reliable information based on scientific fact – not marketing fluff.
Personal Care Truth launched May 17, 2010 and the stats are phenomenal:
- 2,712 unique visitors
- 8,385 number of visits
- 108,771 page views
- 343,956 hits
To learn more about Personal Care Truth, please visit www.personalcaretruth. Or follow them at @prsnalcaretruth, and on LinkedIn and Facebook – key words Personal Care Truth.
About Lisa M. Rodgers
Lisa M. Rodgers serves as CEO and Founder of Cactus & Ivy. Cactus & Ivy is a
wholesale/retail manufacturer of cruelty free and vegan, natural bath and body products, utilizing ingredients high in Omega 3, vitamins A, C, D, E and F, oleic acid, palmitoleic acid and linoleic acid to revitalize and restore the skins normal balance. Cactus & Ivy creates products with a purpose, where the ingredients benefit the application. Rodgers has strong convictions and isn’t afraid to defend them.
About Kristin Fraser Cotte
Kristin Fraser Cotte is the founder of The Grapeseed Company ~ botanical beauty from wine. Kristin has studied plant derived ingredients around the globe and formulating natural spa & personal care products for over a decade. In her many travels sailing the Atlantic and Caribbean, Cotte discovered the benefits of natural oils and plants being used by local islanders making soap and cosmetics. After creating and testing formulas back on land in Santa Barbara, California, Cotte launched a line of bath and body products centered on a local byproduct, grape seeds. Since 2004 The Grapeseed Company has created premium eco-friendly skin and personal care from locally grown, certified organic and natural ingredients. The Grapeseed Co. also produces a line for keeping your furry friends clean, green and sweet smelling, Dirty Dog Organics.
