Written by: Lauren Warner, Staff Writer
IT Cosmetics is a cruelty free company that I’ve just tried for the first time and I feel like I’ve been missing out! Reasonably affordable, IT (Innovative Technology) Cosmetics has a handful of products that are now on my must try list!
Their Brow Power Perfector in dark brown is my brow go-to for when I want to really play up my eyes. I’m all about ease and comfort and this product couldn’t have been designed to be applied any easier when it comes to perfecting your brows! One tip of the pencil has the 5-in-1 powder gel pencil (always wear a shade slightly lighter than your eyebrow color). Although it’s called a pencil it goes on smooth without tugging at your brows. The opposite tip of the pencil has a soft brow brush that blends the color onto your brows.
I’m incredibly picky about mascaras. While I don’t use it every day, I like using it when I go out because I feel like IT Cosmetics Hello Lashes! makes my lashes look more dramatic and defined without any clumps. The brush is the best part because of how it is designed. It has wide set bristles for easy definition along with a lash ball detailer at the tip. The lash ball detailer is great for those short, inner corner lashes or the bottom lashes if you like to put mascara on those.
I’m really curious as to how I’d like some of their other products such as their award-winning concealer and make up brushes. If their mascara wands are designed with so much detail, I can only imagine how great their make up brushes work!
Even me, I’m so picky when it comes to mascara. As much as possible I want to try it before buying. This IT cosmetics looks like very good. I should look for this too!
I didn’t see this offered teh IT website in dark brown, only in a ‘universal’ color. Can you post a link to this exact product?
I, too, am picky about my mascara as most leave me with “raccoon eyes” after a couple of hours. What’s the smudge factor with IT’s Hello Lashes? How about flakage?
I use a mascara every day, my eyelashes are not very long or thick, or even black for that matter. I need my mascara to create a dramatic look and be waterproof. The brush of this mascara looks amazing, just like something I would need! So glad you posted about it!
I have used IT cosmetics for a little over a year now, I usually buy from QVC, the mascara is the greatest, NO FLAKINproblems, and no racoon eyes, most of there products are GREAT, I TELL YOU, ONCE YOU TRY IT!, you will not wear anything else, I swear by it, no pun intended, I love IT!