The Body Shop, true pioneers in cruelty-free beauty, have joined forces with British pop sensation Leona Lewis, naming her their Brand Activist, in the effort to end animal testing around the globe. While they are happy to celebrate the recent European Union’s ban on animal testing, they realize there is still much work to do to end the suffering of animals around the world.
To that end, Leona has added her voice help The Body Shop and Cruelty Free International in their campaign to end animal testing for cosmetics forever, and even more exciting for us beauty-lovers, has worked with The Body Shop to produce her own limited edition makeup and fragrance collection. Set to launch in the US on April 15th, we’ve got a sneak peek at the line today!
A life long animal lover and a vegetarian since the age of 12, Leona says: “I’m passionate about beauty and I’m all about animal rights. As a result, I’m really conscious of where the products that I use come from. The Body Shop sells cruelty free, ethical products containing amazing Community Fair Trade ingredients. The collaboration is a natural fit!
The Limited Edition Leona Lewis collection includes four lip glosses, two shimmer blush palettes, a blush brush and most excitedly an updated twist on The Body Shop’s beloved white musk scent, entitled “White Musk Libertine.” These pretty little pieces are all specially packaged with a clever and colorful, floral deer motif to celebrate the fact that The Body Shop was one of the very first brands to use cruelty-free, man-made musk in fragrances instead of musk from the musk deer.
We got our hands on two lip glosses, Deerlicious Coral, a super sheer and shiny gloss with just a hint of orange and Deerlicious Fuchsia, a super pigmented bright pink for when you’re ready to get noticed. Both glosses offer a high shine finish, a soft mint scent and a stay-put, but non-sticky formula.
We also got a look at the 02 Shimmer Palette in Oh Deer! Blush featuring a trio of soft shimmery hues in the pink and white family to meet your blush and bronzing needs. Swirled all together they add a soft, lit from within glow to the cheeks, while the shimmering white does double duty as a highlighter on both face and body. These colors are VERY sheer and light, so they didn’t show up at all on my pale skin. I would definitely recommend this to gals with darker skin.
Be sure to check out the Leona Lewis collection when it hits The Body Shop shelves on April 15th. Until then, join in the cruelty free fight by visiting Cruelty Free International and signing the pledge to call for a global ban on animal testing.
Readers – have you had a bottle or two of White Musk on your vanity? What is your favorite product from The Body Shop?
Isn’t the Body Shop owned by L’Oreal? I find it hard to believe in their concern with animal testing when their parent company is notorious for testing their products, without abandon, on animals.
A pity Body Shop is owned by one of the cruelest company on Earth, L’Oreal. I would not buy Body Shop products, even if they certified cruelty free, no way. Buying Body Shop products is like buying L’Oreal cruelty.
The Body Shop was bought by a parent company (L’Oreal) who does test, but they maintain their cruelty free practices.
I have to agree with Shannon and Erika. These may be nice products but I would NEVER buy them because of their parent company. If they truly do want to be considered a cruelty free brand, they never should have become affiliated with Loreal.
well if that is the case that people boycott you should probably consider all the companies Loreal is associated with many different companies
L’Oréal Professionnel, including ARTec and Innate
Kérastase (created by L’Oreal in 1964)
Kéraskin Esthetics, created by L’Oreal in 2007 and specializing in skin care professionals.
Redken 5th Avenue NYC, founded by Paula Kent and Jheri Redding in 1960 and acquired by L’Oreal in 1993.
Matrix Essentials, founded by Arnie Miller in 1980 and acquired by L’Oreal in 2000.
Mizani, founded in 1991 and bought by L’Oreal in 2001.
PureOlogy Research, founded in 2001 and acquired by L’Oreal in 2007.
Shu Uemura Art of Hair
L’Oreal Luxe
Lancôme
Yves Saint Laurent
Giorgio Armani
Biotherm
Cacharel
Diesel
Maison Martin Margiela
Viktor & Rolf
Ralph Lauren
Kiehl’s
Shu Uemura
Stella McCartney
Clarisonic
Paloma Picasso
Drakkar noir
Urban Decay
Consumer products
L’Oréal Paris
Ombrelle
Garnier
Maybelline
SoftSheen-Carson
Le Club des Créateurs de Beauté
Essie
Active cosmetics
Vichy
La Roche Posay
Inneov
Skinceuticals
Roger&Gallet
Sanoflore
e number of things