FOREVER 21, URBAN DECAY IN THE RUNNING FOR PETA2 AWARDS
Companies’ Animal-Friendly Fashions and Cruelty-Free Cosmetics Make Them Top Contenders
Los Angeles — More and more Americans are demanding that their wardrobes be fur- and leather-free and that their personal-care products never be tested on animals, and U.S. cosmetics and clothing companies are rising to meet consumers’ expectations. More than a dozen of these top cruelty-free companies have been named as finalists for the Libby Awards by peta2, PETA’s youth division. Now in their seventh year, the 2012 Libby Awards (“Libby” for “liberation,” as in animal liberation) include 22 categories.
Among these categories are Best Animal-Friendly Clothing Company, for which Forever 21’s budget-friendly faux-leather jackets and wool-free sweaters snagged the company a nomination alongside SpiritHoods, with its wildly popular faux-fur, animal-inspired hats; Most Vegan-Friendly Shoe Store, with nominees including the all-vegan MooShoes and Alternative Outfitters; and Best Cruelty-Free Accessories, with bags, belts, and wallets appearing alongside POP Clip-In Faux Feathers, the animal-friendly, reusable, and long-lasting “feather” hair extensions.
Other categories include Best Cruelty-Free Hair Product, which features shampoos and styling creams from Pureology, LUSH, Sparklehearts, and It’s a 10; Best Vegan Cosmetics Product, with finalists including e.l.f. Studio’s varied and affordable 144-Piece Ultimate Eyeshadow Set; Best Vegan Bath and Body Product, where Sparklehearts’ animal-inspired and peta2-supporting Dirt Free Hurt Free Gift Set makes an appearance; and, of course, Best Cruelty-Free Cosmetics Company, which pits e.l.f., Lime Crime, and Johnny Concert Glamour against Urban Decay’s bright, color-rich, and always cruelty-free cosmetics.
“More and more young people are insisting that the music they listen to, the food they eat, and the clothes and makeup they wear reflect their strong feelings in favor of animal rights,” says PETA Youth Marketing Manager Emily Rodriguez. “All our nominees are winners because they’re meeting the demands of compassionate kids and helping animals at the same time.”
Voting ends on December 17. Winners will be chosen by peta2 based on several factors, including vote count, and will be announced on December 19. See the full contest details here .
For more information and to cast your vote, please visit peta2.com or click here.
Awesome and informative post– thanks for sharing this, Jen!
I heard that Urban decay is working together with Loreal. Which test on animals? Even though UD went back to cruelty free why is there rumor that they are working together with LOreal? It doens’t make sense? Are they or are they not?
When a company says that they are going to be cruelty free they should stay cruelty free. Is money that importatnt?
This is really cool. I didn’t know Forever 21 was involved with animal welfare. Thanks for sharing 🙂
UD was just bought by L’Oreal, one of the largest violators of the no animal testing ban. UD states they will continue to be non-cruelty, but being owning by L’Oreal does not give any sense of comfort that they won’t change their mind at any moment and go with the parent company. I don’t think they should be in the running for this award at this point.
It is not a rumor that UD is “working” with L’Oreal, they have sold to L’Oreal. They are now OWNED BY L’Oreal! In my opinion that means that UD is NOT cruelty free! If you buy from UD, your money goes to L’oreal, which we all know is a leading company for animal testing. UD should no longer be included in cruelty free lists.
The Urban Decay issue will be an interesting one to follow. I didn’t realize that there were awards given for cruelty free companies.
This is interesting, because people often focus so much on animal rights and neglect human rights. I remember reading an article about forever21 and issues with human rights, so that is very questionable as to whether they should receive an award or not.
Very great and informative post. Thanks for posting.
Nathan